STRATEGY
An organization without focus is fragmented. At ER Design, we believe everyone should be an agent of change. Everything we create should be based on a strategy for your business and catapults you from ordinary to extraordinary.
We begin with a meeting of the minds by asking questions such as; What are your goals? What sets you apart from your competition? If you had an audience of 80,000 people and thirty seconds to speak; what would you want them to know about your business?
Once discovery is complete, we ignite the fire by creating a synergistic concept that supports achieving that goal. With a sound strategy in place combustion is inevitable.
BRANDING
An organization’s branding includes everything that contributes to the impression it has in the thoughts of the consumer leading to brand conversion and loyalty.
Our team researches your company, industry and competitors to determine whether you need us to ignite and excite an existing brand or create and evoke a whole new look. By identifying goals, we develop a branding strategy that guides the creation and growth of your organization’s niche’ creating a persuasive, unified brand that will resonate with your targeted audience. ER Design will empower your message and ignite your business, increasing equity within the market place.
PRINT COLLATERAL
Marketing collaterals are the tangible expressions of your brand. They are used to either introduce a business to a consumer, or left as a memento.
Collaterals that describe an organization and the products or services they provide may include business stationary, business cards, press kits, pitch books, brochures, newsletters, sell sheets, booklets or any kind of promotional piece. These pieces should be used as part of any marketing strategy. ER designs appealing and functional collaterals that highlight the benefits of your business or organization.
WEB DESIGN
Perhaps the single most important marketing tool for an organization is its website. One tailored to your needs can significantly raise your profile and conflagrate business. It is increasingly more important to take your organization’s call to action and menu of services to the online and mobile consumer.
ER Design opened its doors with cutting edge web design. Those who have gone through web development projects before know the challenges in keeping the project on time, on budget and on focus. This is where ER Design’s experience is critical. ER Design adheres to the most thorough best practices you will find. All of our websites are customized to be fast and scalable. We have designed dozens of websites ranging in scope, scale, sophistication and style. From the very basic to the most intricate, we work to determine the best approach for functionality, content, and design. Regardless of budget, your business deserves to be the best.
SEARCH ENGINE OPTIMIZATION & MARKETING
These days it is no longer enough to simply establish an online presence and then leave your website to fend for itself. If you want consumers to view what you have worked so hard to communicate to your end users, there must be a focused strategy involved that will get the word out and drive traffic to your website.
Whether you need an aggressive national campaign or a strong local focus, we can help you bridge the gap between you and the complicated protocols search engines use to rank your website. ER Design specializes in natural or organic optimization as well as SE marketing via sponsored ads, keyword-specific target articles and link building campaigns.
SOCIAL MEDIA CONSULTATION
We work with leaders and managers to help them learn social media best practices and how to use interactive media to heat up business, create buzz about their product, and raise awareness of their services. ER Design can help you identify needs that your consumers long to hear you answer by putting together comprehensive interactive media strategies that position you as a thought provoking leader in your industry.
EVENTS
That special occasion evokes passion, excitement and screams for family, friends and co-worker’s to celebrate. Whether you are interested in hosting a corporate trade show, announce a new initiative, the growth of your business, annual award banquet or any other organizational celebration ER Design’s event planning experience is immense.
At ER Design you can depend on our team to develop, plan, coordinate and execute every detail from inception to completion. No detail is left unattended. Simply put...we will work not only for you but with you to ensure that the development of a theme for the event and its budget stays on point. At ER Design we know how to ensure your moment of celebration is all that you dreamed it would be.
ADVERTISING
Traditional advertising remains the method of choice. It allows you to position your brand in a competitive market driving brand conversion and loyalty. At ER Design, we help you to communicate your niche’ with a unique message that will resonate with your targeted audience. From print ads to online advertising, billboards, and electronic media ER Design has the experience and creativity to communicate product benefits and services in an effective and creative way.
In addition to the creation of effective messaging, you will benefit from ER Design’s knowledge of the media industry. We know how to maximize marketing dollars to ensure a return on investment and gain brand conversion.
YOUR MARKETING PARTNER
At ER Design, we understand that everyone wants a winning team and a creative concept that sets them apart. However, with the concerns placed on many business owners today, the first concern is very often “Will it be affordable?” Another area of interest is “What happens after the job is done?” At ER Design we believe that we have struck the perfect balance through our “Partnership Retainer”. It is with this belief that we partner with many of our clients through a monthly “partnership retainer” customized to fit the goal of the client - which allows us to help identify a budget where you can continue to maximize results . The goal is to work with you as an extension of your organization; and partner with you in a long-term relationship to give you the best quality and reliability obtainable.
We believe in a convergence of the minds so to speak; an extension of your business. We won’t start the flame and leave you to add the fuel. Instead we stay around fanning the ember till we have kindled the fire to create a controlled, steady, reliable flame.
